Majid Al Futtaim Carrefour & Society
Carrefour Egypt believes in conducting its operations in an environmentally and socially responsible manner. As such, the company is an active participant in key corporate social responsibility initiatives pioneered by Majid Al Futtaim Retail.
Our main objective is reaching a high level of customer experience, satisfaction and Loyalty. Customer satisfaction and loyalty is not related only to the best prices, quality and services but also how the company is committed to improve societal wellbeing building up on the Environmental engagement, social engagement & community development.
Carrefour Egypt drives environmental sustainability of its stores through the following key initiatives:
Reducing ecological footprint through energy efficiency:
Carrefour believes in being an active contributor to local ecological balance and environment conservation. With this objective, All Carrefour facilities are also put through regular checks to avoid excessive electricity usage. The company aims to further reduce its electricity usage in the next few years through the installation of energy efficient systems across facilities. In this regard, Carrefour has already switched all store lights to LED lighting to boost electricity savings and make store operations more environmentally sustainable.
Replacing plastic bags with eco-bags to reduce waste:
Carrefour introduced the usage of eco-bags in its stores with the aim of significantly reducing its use of plastic bags. These eco-bags are available in different sizes and can be availed at cash counters across all stores.
Majid Al Futtaim Retail supports social welfare through a series of community initiatives:
T“Go Green” Biodegradable bags Awareness Campaign
A campaign was held to enhance the awareness of the use of plastic bags with the cooperation of CEDARE (center for environment and development for the Arab region and Europe), UN Environment and Ministry of Environment.
The main objective was to reducing the consumption of non-biodegradable plastic bags, shifting toward other sustainable and environmental friendly alternatives, raising the awareness of the harmful effects of plastic bags through public media campaigns.
Believing in each other “El Yosr internship initiative”
This initiative was done with the cooperation of El Yosr association for disable students, the main objective of this initiative was to provide internships for students across Carrefour stores giving them the opportunity to feel part of the society and to help them being capable & to add value to the community.
The Training took place in several sections such as the bakery section, DPH, shelfing and packing.
Egyptian Women: Pioneers for the Future Project:
This project was initiated by Arborus club for companies; the project is a partnership between French embassy in Egypt, Sawiris Foundation and UN Women.
The main goal of this initiative was to promote the gender equality in employment giving the chance to young women from disadvantage areas to access a decent job after going through a very professional development training to enhance & improve their skills.